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The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals.

Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records. Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports and created the new performance swimwear brand known today as arena.

At arena we understand that all athletes are driven to win, whether it be to stand on the podium or to achieve their personal best, the end goal is always a win. We understand because we have the same urge.
From the time arena founder Horst Dassler started his venture, arena has been focused on winning. We’ve had one goal: to strengthen and promote aquatic sports. Through a continuous pursuit to team with athletes for inspiration we’ve consistently provided products that match and exceed their expectations.
To us this is a win. And with over 30 years of practice, we’ve established a cadence between our athletes and our products.

To us this is our way to stand with you on the podium.

Katinka Hosszu shares her Water Instinct

  05/04/2018     Reacties (0)

  WHEN I JUMP INTO THE WATER I JUST FEEL BETTER, I STOP FOR A SECOND, ENJOY THE SWIMMING, FEEL THE WATER AND ALL THE MOVEMENTS OF MY BODY.  IT FEELS LIKE I’M COMING HOME. That’s my #waterinstinct Katinka Hosszú

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Water instinct

  05/04/2018     Reacties (0)

WATER IS THE BEGINNING It is where everything starts, it has no boundaries,  no end. arena is with you from the start, when you first  break the surface, when you experience your body  floating, and water is your playground. arena is there when water is your land,  when you train to get better and better, stronger  and stronger, faster and faster. When water is your battlefield,  when it becomes a part of who you are  you grow obsessed with the "black line",  time becomes history, and water turns into gold. arena's dna is forged in water,  generation after generation of swimmers,  designed by champions for champions.  And for everybody who loves water sports. THIS IS ARENA, THIS IS "WATER INSTINCT".

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Water People

  Arena     05/04/2018     Reacties (0)

WATER PEOPLE WATER IS OUR  NATURAL INSTINCT. EVERY SECOND MATTERS  TO BE THE FIRST,  TO BE HAPPY,  TO FEEL BETTER. WE ARE SIMPLY  WATER LOVERS. For over 40 years, arena has provided you with the gear to ensure every moment in the water is unforgettable and for every second to count.

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